10 October 2007: The Customer is Always Right

A Norwegian food retailer has decided to take a radical approach to customer complaints. It will accept them without question.

The second biggest food chain in Norway said competition among retailers was fierce and that in order to win new clients it had to become more creative. So now, if someone brings something back, they will get a full refund, even if there was nothing wrong with the product and the customer just didn't like it.

"We trust our customers," a spokesman said.

However the retailer did say it would be "cautious" about refunding cash for alcohol products after they had been consumed.