21 December 2007: The Three Kings Fight Back

In Spain, Santa Claus is under attack by his traditional rivals, the Three Kings

Spanish children traditionally receive Christmas presents on January 6, when parades commemorate the Three Kings said to have brought presents of gold, frankincense and myrrh to the infant Christ.

But in recent years Santa Claus has made inroads, helped by Hollywood films and shops eager to use his image to persuade parents to buy more toys.

So a Spanish advertising agency is fighting back. An advertising campaign portrays Santa's sleigh shot down in an alley, calling him over-commercial and cruel to elves. In one video, three rapping Kings backed by dancing girls taunt Santa as an overweight import and tell him to stay out of Spain.

As yet, Santa has not responded.