28 January 2008: The latest way to stop smoking

No more nicotine tablets and patches: the latest tool to help people stop smoking is a luxurious stretch limousine, according to a new anti-smoking campaign in Austria.

The campaign will tour Austrian shopping centres with a luxury stretch limo, meant to show nicotine addicts how much richer they would be today if their money had not gone up in smoke.

A spokesman for the campaign said "A smoker doesn't want to hear that smoking is bad for you; he already knows that. A person who stops will benefit not only his health but will also feel it in his wallet."

Cost is known to be one of the top three reasons why people stop smoking.