7 March 2008: Green Beer
How would you like to drink green beer? A brewery in Australia is betting that its customers will.
The beer isn't coloured green, and the production process and taste are exactly as they were before. But all the greenhouse gases generated in the production of the beer, from the picking of the hops to the empty bottle landing in the recycling bin, have been offset by planting trees. Trees absorb the major greenhouse gas, CO2, and produce oxygen, thus improving the environment.
The beer is called Cascade Green, and the company's marketing manager said all of the tree-planting costs of the new beer will be absorbed by the company and will not be passed on to consumers.
SaintFM wonders if CO2 producing companies on St. Helena could be persuaded to make a similar investment in the Millennium Forest.